Going viral

The meme that changed my weekend

On Friday afternoon I had a funny thought. I’d seen a few memes on LinkedIn about Yusuf Dikeç (the Olympian pistol shooter), and it inspired me to create one myself. To track tasks in Notion you can either build a complex database or use a simple checklist; both get the job done but with different levels of complexity. I thought this idea fit the meme format very well.

I whipped up an image in Figma, posted it on LinkedIn and went about my day. When I checked the post after dinner it had 60 reactions, which I thought was pretty good. A couple of hours later it had reached 1,850.

Now, four days later, this is what it looks like:

I’ve rarely seen posts get this level of engagement on LinkedIn, let alone on something I posted. It’s stunning. Nearly 25,000 reacted to my silly meme. For scale the O2 arena in London can hold 20,000 people, and this is what that many people looks like:

Image credit: The O2

I wanted to share what I’ve experienced over this weekend, for anyone who might be curious about what it’s like on the other side!

You’ll have a rush of traffic that you aren’t…