How I evaluate your designs
What I’m looking for when I give feedback
6 min readJan 12, 2023
Over my career, I’ve given feedback on design ideas, both at work and to juniors I’m mentoring. It’s never as simple as “does it look good” or even “does it make sense”. Giving effective feedback is not easy. You need to know what kind of feedback is helpful to the designer, and which things are just your opinion.